Case Studies

Government Public Awareness Campaigns

Brand
City Of Los Angeles, Office of Mayor Antonio Villaraigosa, Office of the Census 2010

Program
LAcounts2010

Opportunity
The City of Los Angeles will embark in a large-scale census campaign intended to encourage residents of the city to fill out their census forms and be counted.

Plan
- PENTG created a complete Marketing, Promotion and Social Media campaign for the City of Los Angeles. -   Identified co-op partners for the campaign
- Solicited celebrity endorsements of the campaign

Results
A comprehensive marketing and promotion plan, covering the public and private sector, was created and accepted for the LAcounts2010 campaign.  The campaign includes timetables, major event production, talking points, media advisories, celebrity endorsements and collateral.