Case Studies

Judge Joe Brown, Paramount Television

Who they are
Judge Joe Brown is one of American’s top rated courtroom reality series.

Challenge
We were commissioned to create a marketing campaign specifically targeting the show's core demo: urban female daytime viewers between the ages of 25-44.

PENTG Solution
PENTG blanketed 8 major markets with campaign tools to generate awareness on the show prior to launch. PENTG enrolled over 200 laundromats, barbershops, hair and nail salons to participate in “getting the word” out about the show. In these central word-of-mouth settings, the word became viral. PENTG was not only successful in penetrating 25-44 female demographics, they captured an elusive adolescent sector of viewers as well. PENTG not only successfully reached our target demographic, but we also reached an adolescent sector of his viewership as well boosting ratings in all targeted cities. With our successful campaign, Paramount comissioned us to market for the show’s first anniversary program and subsequent promotional programs.